Director, Brand Marketing, Americas
Lisa Woodward is a highly motivated, results oriented marketing professional with passion for brand building, brand strategy, media planning, and team leadership. She has over 10 years of consumer facing brand and retail experience.
Lisa comes to PANDORA Americas with a strong background in executing marketing strategy, activating consumer insights, and leading companywide initiatives. In her current role as Director of Brand Marketing for PANDORA Jewelry, she is charged with the development and execution of our fully integrated brand marketing campaigns. Lisa works closely on partnering with the United States of America, Canada, Brazil, Mexico and Emerging Markets on regional strategies and activation plans. Prior to joining PANDORA Jewelry, Lisa worked for Perdue Farms, Inc. where she led new product initiatives, drove brand-building activities, participated in strategic planning, and cultivated strategic partnerships. Lisa also served as an adjunct Marketing/Management professor at Salisbury University.
Lisa graduated summa cum laude from Salisbury University’s Perdue School of Business in 2008 with a B.S. in Marketing and a B.S. in Finance (investment track). While at Salisbury University, she graduated at the top of her class, receiving “Most Outstanding Senior” in both Finance and Marketing. She later earned an M.B.A. from the W.P. Carey School of Business at Arizona State University in 2010.
As a strong believer in giving back, Lisa served as a board member for Salisbury University’s Alumni Association and the Perdue School’s Career Advisory Board. The Daily Record named Lisa “Maryland’s 2011 Top 20 in Their 20s.”
Lisa enjoys spending time with family, traveling anywhere with a beach, trying new recipes, and reading!