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Kristin Bauer - Emerging & Developing Global Executives Program

2019 Bowe Fellows


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Kristin Bauer

Director, Footwear Supply Planning

Under Armour

Throughout her past 12 years working at Under Armour, Kristin has been able to see an amazing transformation within the company. When she began working at Under Armour back in 2006, it was the first year the company built and shipped their first shoe into the market – the beginning of footwear. It was a large, heavy football cleat and not very groundbreaking but Under Armour was IN the footwear space. To have had those first few years working in logistics coordinating freight, prioritizing trailers and securing deliveries to customers, Kristen started to focus in on the footwear business and specifically how they could grow a direct ship program.

From there Kristin moved into a production/supply planning role on the footwear team. Under Armour was not making many shoes, but it was more about the opportunity and market share potential they still had in front of them. Fast forward 9 years later and Kristin is leading the footwear planning team, managing Under Armour’s overall factory capacity planning, tooling planning, materials planning and supply planning. It has and continues to be an amazing adventure every day at UA.