World Trade Center Institute
Vice President, Innovation and Business Development
Susan Aplin joined the World Trade Center Institute in Baltimore as Vice President, Strategy, Innovation and Business Development in May 2018 after selling Bambeco, Inc., a sustainable home goods company she co-founded and served as CEO.
Susan’s international career has spanned 29 years, where she served in key executive roles within top global brands and companies.
At Bambeco, she shaped all facets of Bambeco’s multi-dimensional personality, including sustainability, brand principles, and standards driving product development, strategy and planning, innovation and sales, customer and e-commerce, and investor relations. Bambeco was a culmination of her international brand career and her passion for sustainability, a healthier planet, and a desire to support global communities.
Prior to Bambeco, Inc., Susan served as Senior Vice President at MODASolutions, a Canadian-based global alternative payments company which sold to Western Union; Vice President at I4Commerce, an alternative payments company which sold to eBay PayPal; Vice President of Direct-to-Consumer at Williams-Sonoma, Inc., Williams-Sonoma, Pottery Barn, Pottery Barn Teen, Pottery Barn Kids, and West Elm brands; Director of Real Estate Strategy at Gap, Inc., including Gap, Banana Republic and Old Navy; Vice President of Merchandising and Strategy at The Sports Authority, Inc.; Senior Manager of Supply Chain at Staples, Inc.; and Auditor at Arthur Andersen.
Susan continues to live her passion at WTCI, where she leads strategy, innovation and business development to drive global business growth and collaboration across the mid-Atlantic region.
She currently serves and has formerly served on several boards, including Capital Teas, Inc., Chesapeake Bay Foundation, Bambeco, and Summit Development and advisory board for MODASolutions.
Susan is a former Maryland International Leadership Award winner and has received many accolades throughout her career, including Top CEO awarded by SMARTCEO, Sustainable Luxury Brand Leader in Latin America and Internet Retail Top 100.
Susan resides in Annapolis, Maryland with her family and is active in the Annapolis community and regional environmental communities.